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Mike
McLaughlin, MD, Redwood Refrigeration Ltd:
“MDM's research gave us a clear picture of what our customers
really thought about our business. Understanding their true needs
and wants as well as their likes and dislikes, made it possible for
us to keep these existing customers happy. At the same time we managed
to convince new customers to do business with us rather than with
our competitors. MDM's talent for using research results in planning
and turning that into effective action is a real boon to a busy Company
like ours.” |
David
Kirk, Senior Lecturer, University of Dundee – Centre for Enterprise
Management:
“Last year, I asked Berend Versluis of MDM to prepare and
deliver a series of Enterprise Skills' lectures for 3 rd year students
at our School of Design . The lectures and workshops were a resounding
success. This was in no small measure due to Berend's enthusiasm
and in-depth knowledge of marketing as a vital factor in the prosperity
of new business ventures. I look forward to working with Berend again
to prepare our students for their commercial careers.” |
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