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Mike McLaughlin Mike McLaughlin, MD, Redwood Refrigeration Ltd:
“MDM's research gave us a clear picture of what our customers really thought about our business. Understanding their true needs and wants as well as their likes and dislikes, made it possible for us to keep these existing customers happy. At the same time we managed to convince new customers to do business with us rather than with our competitors. MDM's talent for using research results in planning and turning that into effective action is a real boon to a busy Company like ours.”
David Kirk, Senior Lecturer, University of Dundee – Centre for Enterprise Management:
“Last year, I asked Berend Versluis of MDM to prepare and deliver a series of Enterprise Skills' lectures for 3 rd year students at our School of Design . The lectures and workshops were a resounding success. This was in no small measure due to Berend's enthusiasm and in-depth knowledge of marketing as a vital factor in the prosperity of new business ventures. I look forward to working with Berend again to prepare our students for their commercial careers.”
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