What
is?
Advertising
Generally expensive and not very useful as a tool to
create immediate sales, especially for small to medium sized
businesses. Use sparingly and preferably only if it gives you
the opportunity to both expose your brand identity and generate
a response. Always carefully evaluate its effectiveness.
AIDA
The acronym for Attention, Interest, Desire & Action.
In theory, the 4 ingredients – in the requisite order – that
make people first look at, and then react to, advertisements
and direct mail.
A
further definition of the remaining 62 marketing terms
or concepts highlighted will give you a good grounding
in the essentials of marketing. In many instances you
will be able to turn that knowledge, into an immediate
competitive advantage. However, listing
all the explanations here would make this section of
the site rather unwieldy.
You
can access all 64 definitions by email – free of charge of
course – by CLICKING HERE.
Advertising,
AIDA, B2B, B2C, Benefit Analysis, Brand, Brand Advocacy, Brand
Extension, Brand Personality, Brand Value, Cash Cow, Category,
Competition, Competitive Analysis, Copy Strategy, Corporate Identity,
CRM, Customer, Customer Feedback, Customer Profile, Customer
Service, Customer Survey, Database Marketing, Demographics, Direct
Mail, Internal PR, Junkmail, Market, Market Research, Market
Segment, Marketing, Marketing Audit, Marketing Channel, Marketing
Communication, Marketing Environment, Marketing Information,
Marketing Mix, Marketing Objective, Marketing Opportunity, Marketing
Planning, Marketing Strategy, Marketing Tactics, Media, Online
Marketing, Permission Marketing, Personal Selling, Positioning,
Positioning Statement, PR, Price, Product, Product Benefit, Product
Feature, Product Life Cycle, Product Portfolio, Product Utility,
Promotional Mix, Promotional Strategy, Sales Promotion, Segmentation,
Sponsorship, Strategic Alliances, SWOT Analysis and Word-of-mouth. |
